Are You Looking To Develop Your Thought Leadership Skills and Practice?
You Might Be Looking For Us.
Thought Leadership is the art of sharing useful insight inside your audience's attention span.
The issue with most thought leadership is it isn't particularly thoughtful, and therefore doesn't help our brand positioning, conversions, or opportunities.
This is likely for a few reasons:
A. There is a difference between "content" and "useful insight."
Social media gurus, in particular, seem to blur that line,
which creates a noisy background for thoughtful content to compete with.
B. Our education system, therefore our business writing, instructed us to write toward the "form" (template, 5-paragraph essay, more recently-- "Linkedin post best practices") not toward establishing the "credibility of a statement."
The reasons writers write, and readers read, are two different things.
We do not live in an academic, or business, culture that taught us how information is heard.
In short, we've found:
Thought leadership is best when it is:
1. Driven by insight
2. Supported by credible assessment; and
3. Improves the conversation of a marketplace while adding brand value to you.
Almost nobody trained us on how to do that.
It's What We do.
We count among our clients:
The United States Federal Reserve,
Several 50-500 person engineering companies, and
100+ small businesses and solopreneurs who are looking to improve the writing in their businesses including thought leadership including speakers, copywriters and marketers.
People tend to have three major issues, and we solve all three of them:
1. Their initial insights (in all writing, but particularly when it comes to social media and the expected volume) are often not always deep enough, or clearly stated enough, to make a meaningful impact on their audience; so:
We guide them through a six-step process that ensures they can deliver their deepest understanding of their takeaway inside someone else's attention span.
2. They are unaware of how credible language earns its credibility with other people-- particularly when the audience has a varying knowledge base; so:
We teach them our six assumptions for delivering information, and detail how speakers and listeners interpret information differently.
3. They don't want to share their deepest insights because:
a. They don't want to give too much away; or
b. They are afraid of running out of content ideas; so
We help them understand exactly how to use development of thought leadership to spur the next content through even deeper insights. And we remind them:
Human beings are here to learn. We strive to learn.
So we teach our clients how to become known for sharing insights;
not just for a particular insight.
Think: Ray Dalio, Warren Buffett, Simon Sinek, etc.,
When we grow, the world grows. The world rewards us with opportunity.
We earn our credibility in language.
What Our Clients Have To Say:
"In an hour, Brian understood problems deeply; within 3 months he had produced the most important strategic review of our value proposition we have ever had; he made recommendations that were entirely on target, and the effects of that work will be ongoing, exponential, and worth, almost certainly, millions of dollars in revenue." Jennifer Venezia, Chief Administrative Officer, Aon Inpoint
Desmond Clark, 12-year NFL Player, International Speaker, The Chicago Bears’ second-best Tight End in their history.
“Brian Morgan promised me if I worked with him, we would write and speak deeply enough that my potential clients would see the quality of my thinking and the phone would ring. At that point, the most views I’d ever seen on LinkedIn was about 10,000 for an individual post. Without tricks, no pods, no tagging, the third thing we wrote together got over 5,000 reactions, 150,000 views, and 24 hours after posting it I had 3 new speaking opportunities. Then it happened again. And again. Run, don’t walk, to work with Think Deeply, Write Clearly. I work with Brian on absolutely everything I do now.”
Murray Beaulieu, Founder, Boosted Profits.
"I had 15,000 LinkedIn connections, a new (amazing) product I was passionate about serving people with, and I couldn’t get any traction. Brian tore apart my messaging, and started in his process. A few weeks later we found the language we needed, entirely credible language, served in a way people understand. Working with Brian took me from, essentially, 0 clients to a full calendar of appointments, all based on my approach to thought leadership . Run, don’t walk. Work with Think Deeply Write Clearly. You will thank me later."
David Ford, Founder, The Ford Firm
“It is not an exaggeration to say this, and I’m not the first, nor last, who will say it: if not the best—one of the most consequential decisions I’ve ever made in business is working with Brian Morgan. He improved my thinking, my writing, my marketing. Everything about my business—everything about me—improved.”
Jennifer D., Founder, Consulting.
“Almost immediately after working with Brian all my concerns about posting went away (what if someone doesn't like what I say?) he taught me how to approach writing in such a thoughtful way that it both relieved my nerves, and established me in the market. Within weeks, I had inbound clients."
Douglas Noll, Mediator, Attorney.
“I've written four books, resolved several $500M+ mediations, and generally speaking, thought I knew what I was doing. Then I met Brian. Within a few minutes I knew—this is the real thing. This would have me rethink every bad piece of advice copywriters/marketing gurus have given me. We approached everything through thought leadership. This is the best approach to moving information I've ever seen, by anyone-- and I'm a lawyer! I’ve never felt more confident in the future of my business.”
Coach Bobby Bluford, “Coach Bobby.”
“I had no speaking clients. Now I’m getting 5-figure offers. I’ve said this to probably a dozen people but am happy to say it again. He’s a genius. It’s an overused word in our society, it's lost a lot of its meaning. I mean it in its original sense. Brian is a legitimate Steve Jobs-level genius, and is also one of the kindest men you’ll ever meet. Don’t even hesitate. Just do it.”
Why We Do What We Do:
First of all, we love it.
We are deeply passionate about it and excited to meet you.
In addition to teaching at two NYC area universities, Brian Morgan was the managing editor of NYC’s premier planning and environmental firm for 16+ years. That firm worked on the World Trade Center, Moynihan Station, the Mario Cuomo Bridge, among dozens of others. When documents left that firm, they had to be credible enough in their conclusions that someone was willing to write a billion-dollar-plus check.
Brian developed and implemented the Think Deeply Write Clearly system for critical thinking in writing. Being a university professor Brian knew the weak spots in education and how to address them in a corporation. He knew the firm did not have a writing or marketing gap, but a thinking and understanding gap that exposed itself in its writing.
In October 2019 Brian took Think Deeply, Write Clearly to the world.
Immediately, through our own thought leadership, we were able to come to agreements with significant clients, without any referrals, ad spend, or even, very many social media followers.
They came to us based on a LinkedIn outreach strategy (we will teach you if you like) and the credibility of our thought leadership.
We maintain a renewal rate with both our corporate and entrepreneurial clients of well over 90%.
What Do We Know That Nobody Else In The Thought Leadership Space Understands As Well As We Do?
1. Trust matters more than tools
(getting into Forbes, or posting on LinkedIn doesn't do any good if we don't deliver our deepest insights once we have someone's attention)
2. Information only moves one way; in an article, a social media post, or a report
Language exposes our assessments and assumptions long before it details our conclusions.
3. There are compound returns in approaching thought leadership thoughtfully:
a. Confidence is gained in a repeatable process;
b. Insights deepen insights;
c. Revenue sticks to people we trust; and we trust people through their language.
You can produce thought leadership with more confidence, in less time, with better results.
Your best work, every time.
You are credible.
Let us help you detail it.
The market will respect your insights.
If you would like to learn our thought leadership strategy, or discuss any of your thought leadership insights and questions, we would be honored to meet you.
Please book a 30-minute time through the button below:
(if you'd prefer a faster introduction, there is a 15-minute version here)
There is no obligation to buy. And, we promise, on that call, you will learn insights about language (and strategy) that most people have never learned previously.
After understanding your situation, if we think we can help you, we will make recommendations for how we (or others) might be able to do that.
We look forward to knowing you better.
Please join us: