Thought Leadership is the art of sharing useful insight inside your audience's attention span.  ​

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The issue with most thought leadership is it isn't particularly thoughtful, and therefore doesn't help our brand positioning, conversions, or opportunities.

 

This is likely for a few reasons:

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A. There is a difference between "content" and "useful insight." 

• Social media gurus, in particular, seem to blur that line,

• which creates a noisy background for thoughtful content to compete with.

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​B. Our education system, therefore our business writing, instructed us to write toward the "form" (template, 5-paragraph essay, more recently-- "Linkedin post best practices")  not toward establishing the "credibility of a statement."  

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• The reasons writers write, and readers read, are two different things.

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We do not live in an academic, or business, culture that taught us how information is heard.

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In short, we've found:

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Thought leadership is best when it is:

1. Driven by insight 

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2. Supported by credible assessment; and

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3. Improves the conversation of a marketplace while adding brand value to you.

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Almost nobody trained us on how to do that.

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It's What We do.

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Credibility is born in the ability to language insights. We have a system that helps you do it.

This system allowed us to generate $100,000 for every 1,000 LInkedIn followers we had-- from our inception.

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Please join our free 20-minute Basics: A New Approach To Thought Leadership Course below, where we detail the difference between a strong thought leadership approach and "marketing" and "social media "guru" advice.

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Join The Basics: A New Approach To Thought Leaderhship

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Or:

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If you'd like to have a 30 minute conversation about your writing, and the strategies we used to create $100,000 of income for every 1,000 Linkedin Followers we have-- we'd be happy to have an introductory call with you:

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Book a 30 Minute One-on-One workshop for your writing

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Information moves on six assumptions.

If you understand those assumptions, everyone who comes across your language will see the credibility of your insights.  

And respond with speaking opportunities, publishing opportunities, and clients.

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We count among our clients:

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The United States Federal Reserve,

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Aon,

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Several 50-500 person engineering companies, and

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100+ small businesses and solopreneurs who are looking to improve the writing in their businesses including thought leadership including speakers, copywriters and  marketers.

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What Our Clients Have To Say:

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"In an hour, Brian understood problems deeply; within 3 months he had produced the most important strategic review of our value proposition we have ever had; he made recommendations that were entirely on target, and the effects of that work will be ongoing, exponential, and worth, almost certainly, millions of dollars in revenue."                                                                  Jennifer Venezia, Chief Administrative Officer, Aon Inpoint

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Desmond Clark, 12-year NFL Player, International Speaker, The Chicago Bears’ second-best Tight End in their history.

 

“Brian Morgan promised me if I worked with him, we would write and speak deeply enough that my potential clients would see the quality of my thinking and the phone would ring.  At that point, the most views I’d ever seen on LinkedIn was about 10,000 for an individual post.  Without tricks, no pods, no tagging, the third thing we wrote together got over 5,000 reactions, 150,000 views, and 24 hours after posting it I had 3 new speaking opportunities.  Then it happened again.  And again.  Run, don’t walk, to work with Think Deeply, Write Clearly.  I work with Brian on absolutely everything I do now.”

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Murray Beaulieu, Founder, Boosted Profits.

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"I had 15,000 LinkedIn connections, a new (amazing) product I was passionate about serving people with, and I couldn’t get any traction.  Brian tore apart my messaging, and started in his process.  A few weeks later we found the language we needed, entirely credible language, served in a way people understand. Working with Brian took me from, essentially, 0 clients to a full calendar of appointments, all based on my approach to thought leadership .  Run, don’t walk.  Work with Think Deeply Write Clearly.  You will thank me later."

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David Ford, Founder, The Ford Firm

“It is not an exaggeration to say this, and I’m not the first, nor last, who will say it:  if not the best—one of the most consequential decisions I’ve ever made in business is working with Brian Morgan.  He improved my thinking, my writing, my marketing.  Everything about my business—everything about me—improved.”

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Jennifer D., Founder, Consulting.

“Almost immediately after working with Brian all my concerns about posting went away (what if someone doesn't like what I say?)  he taught me how to approach writing in such a thoughtful way that it both relieved my nerves, and established me in the market.  Within weeks, I had inbound clients."

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Douglas Noll, Mediator, Attorney.

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“I've written four books, resolved several $500M+ mediations, and generally speaking, thought I knew what I was doing.  Then I met Brian.  Within a few minutes I knew—this is the real thing.  This would have me rethink every bad piece of advice copywriters/marketing gurus have given me. We approached everything through thought leadership.  This is the best approach to moving information I've ever seen, by anyone-- and I'm a lawyer!  I’ve never felt more confident in the future of my business.”

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Coach Bobby Bluford, “Coach Bobby.”

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“I had no speaking clients.  Now I’m getting 5-figure offers.  I’ve said this to probably a dozen people but am happy to say it again.  He’s a genius.  It’s an overused word in our society, it's lost a lot of its meaning.  I mean it in its original sense. Brian is a legitimate Steve Jobs-level genius, and is also one of the kindest men you’ll ever meet.  Don’t even hesitate.  Just do it.”

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Please join our free 20-minute Basics: A New Approach To Thought Leadership Course below, where we detail the difference between a strong thought leadership approach and "marketing" and "social media "guru" advice.

​

Join The Basics: A New Approach To Thought Leaderhship

​

Or:

​

If you'd like to have a 30 minute conversation about your writing, and the strategies we used to create $100,000 of income for every 1,000 Linkedin Followers we have-- we'd be happy to have an introductory call with you:

​

Book a 30 Minute One-on-One workshop for your writing

​

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Who Are We?

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Brian Morgan, President and Founder of Think Deeply, Write Clearly, is also a professor in two New York City area Universities, and was the managing editor of NYC's premier planning and engineering firm for 16+ years- and worked on the documents that helped build the World Trade Center, Moynihan Station, the Mario Cuomo Bridge, and dozens of others.

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The stakes for the language were high.  Sentences needed to be credible.  There were, quite often, billions of dollars at stake.

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Think Deeply, Write Clearly's approach to writing is the most comprehensive, wise, and useful our clients say they have ever seen.

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Credible information only moves one way.

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We understand it.  When you understand it-- and have the confidence to implement it-- the world responds in immediate, financially-- and personally-- fulfilling ways.  

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Your insights create your own market.

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Please join our free 20-minute Basics: A New Approach To Thought Leadership Course below, where we detail the difference between a strong thought leadership approach and "marketing" and "social media "guru" advice.

​

Join The Basics: A New Approach To Thought Leaderhship

​

Or:

​

If you'd like to have a 30 minute conversation about your writing, and the strategies we used to create $100,000 of income for every 1,000 Linkedin Followers we have-- we'd be happy to have an introductory call with you:

​

Book a 30 Minute One-on-One workshop for your writing

​