Good Content Establishes Relationships With Your Marketplace, and Credibility With Your Clients and Potential Clients
Very quickly after launching, even though we started as a corporate training company solely, our clients and potential clients wondered if we would partner with them on their marketing efforts-- in part because of the success of our own marketing and storytelling.
As one client said to us, "there are a hundred marketers in this space who can get my name and logo out there, but I don't think there's anyone who can establish my credibility the way you do. I want my clients to think of me the way I think of you: I know you're brilliant at what you do, and until a minute ago I had never met you."
We partner with you to create content that establishes your credibility and deepens your connection to your marketplace through thought-leadership, which we brainstorm, coach, and edit with you.
We have long-held that the only real question in business is whether a client can trust one's ability to deliver the product. We work with you to ensure that your clients know you can produce, which reduces the cost and time of your sales cycle, and has your potential clients (mostly) closed at the moment they call you.