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Within six months of starting our business, using only LinkedIn for content-marketing (no ads), and starting with 0 connections, we had the honor of coming to agreements to teach writing (and critical thinking for writing) at several major institutions including  

 

The United States Federal Reserve; and

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Aon. 

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With, several other inbound offers from similar institutions.

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(We are grateful to the forementioned institutions for allowing us to list them as our clients)

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Previous to those agreements, we had no contacts at any of those institutions; and no referrals or introductions.  We arrived at those contracts, inbound, without pitching, due to how we were using LinkedIn, primarily in our approach to content.

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Very quickly, entrepreneurs started to ask: 

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How did you do that?

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Because we are experts at writing (and thinking for writing), we understood what marketing gurus, social media gurus, and copywriters didn't:

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LinkedIn is a thought-leadership platform.  And;

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Our clients are smart.

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The clients most of us want, are smart. 

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But we never seem to get any good advice about marketing to them intelligently.

 

The vast majority of content marketing, marketing, and "copywriting" (a term we hate) advice focuses on manipulation of the reader, not on establishing the thoughtful credibility of the writer. 

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The intelligent business owner, then, far too often, takes mediocre advice from less-thoughtful people in the marketing space, and end up cringing at their own marketing language.

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Similarly, LinkedIn "gurus" (charging, often $5000-$7000 just to tell you how to automate messages --which is an awful practice, by the way) waaaaaayyyyy overcharge, in our opinion, to teach you aspects of the LinkedIn tool-- but not: 

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How information moves

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Why smart people buy; and

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Why the most important skill in business (and life) is the ability to speak credible insights inside someone else's attention span.

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And how LinkedIn can be used, very effectively, to do that.

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Here's what, we believe, the other courses miss: 

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The smart person doesn't buy because they are in pain; the smart person buys because someone has a credible solution to their pain.  

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LinkedIn is a place to share 100-400 words of your thinking, repeatedly, in front of your perfect buyer.  Credibility is established in the depth of thinking represented by those words, not the volume of posts.

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"Top of mind" is not enough.

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(I know who the Kardashians are, but I'd never hire them to do anything.)

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LinkedIn is a tool.  It should be used as a tool.  

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You don't need to learn how "LinkedIn is used."

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You need, likely, to learn how to "use Linkedin" to establish yourself as a credible leader in your field, and then get that message in front of the right people.

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Of course, we have LinkedIn tips and tricks, and they're good, solid, relationship building tips (that have allowed us to earn, on average, about $100,000 for every 1,000 followers we have-- without using ads).  Yes, we will teach them to you; but those tricks, to us, aren't the difference makers.  We look at them as added value to you, icing on the cake-- even though it's all the courses teach; and we think it's not nearly the most important part of success.

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Here's what we understand that, we believe, you likely won't find anywhere else:

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A deep understanding how people understand information,

how intelligent buyers buy,

and how credibility can be established inside someone's attention span with a repeatable process for structuring our thinking, and structuring our delivery.  

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Information only moves one way.

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And we may be the most credible company in the world at teaching it. 

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We simply apply those principles to LinkedIn.  

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What Our Clients Have To Say:

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Desmond Clark, 12-year NFL Player, International Speaker, The Chicago Bears’ second-best Tight End in their history.

 

“Brian Morgan promised me if I worked with him, we would write well enough to get speaking clients, that they would see the quality of my thinking and the phone would ring.  At that point, the most views I’d ever seen on LinkedIn was about 10,000 for an individual post.  Without tricks, no pods, no tagging, the third thing we wrote together got over 5,000 reactions, 150,000 views, and 24 hours after posting it I had 3 new speaking opportunities.  Then it happened again.  And again.  Run, don’t walk, to work with Think Deeply, Write Clearly.  I work with Brian on absolutely everything I do now.”

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Murray Beaulieu, Founder, Boosted Profits.

 

"I had 15,000 LinkedIn connections, a new (amazing) product I was passionate about serving people with, and I couldn’t get any traction.  Brian tore apart my messaging, and started in his process.  A few weeks later we found the language we needed, entirely credible language, served in a way people understand.  Brian did, and continues to, push me after I make a statement:  Why is that true?  Don’t just conclude for me, show me how you’ve arrived at the conclusion… and once we got it—this is not an exaggeration—working with Brian took me from, essentially, 0 clients to a full calendar of appointments, all based on LinkedIn thought leadership posts.  Run, don’t walk.  Work with Think Deeply Write Clearly.  You will thank me later."

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David Ford, Founder, The Ford Firm

“It is not an exaggeration to say this, and I’m not the first, nor last, who will say it:  if not the best—one of the most consequential decisions I’ve ever made in business is working with Brian Morgan.  He improved my thinking, my writing, my marketing.  Everything about my business—everything about me—improved.”

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Jennifer Doherty, Founder, JSD Consulting.

“Almost immediately after working with Brian all my concerns about posting went away (what if someone doesn't like what I say?)  he taught me how to approach writing in such a thoughtful way that it both relieved my nerves, and established me in the market.  Within two months, I had inbound clients."

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Douglas Noll, Mediator, “Listening others into existence.”

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“I saw some of Brian’s content, knew he was onto something, asked him for a consultation—within a few minutes I knew—this is the real thing.  This would have me rethink every bad piece of advice the Facebook marketing gurus, etc., have given me.  We tore apart my funnel, we redid everything.  This is the best approach to moving information I've ever seen, by anyone-- and I'm a lawyer!  I’ve never felt more confident in the future of my business.”

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Coach Bobby Bluford, “Coach Bobby.”

 

“I had no speaking clients.  Now I’m getting 5-figure offers.  I’ve said this to probably a dozen people but am happy to say it again.  He’s a genius.  It’s an overused word in our society, it's lost a lot of its meaning.  I mean it in its original sense. Brian is a legitimate Steve Jobs-level genius, and is also one of the kindest men you’ll ever meet.  Don’t even hesitate.  Just do it.”

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Why We Do What We Do:

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First of all, we love it. 

We are deeply passionate about it and excited to meet you.

And:

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In addition to teaching at two NYC area Universities, Brian Morgan was the managing editor of NYC’s premier planning and environmental firm for 16+ years.  That firm worked on the World Trade Center, Moynihan Station, the Mario Cuomo Bridge, among dozens of others.  When documents left that firm, they had to be credible enough in their conclusions that someone was willing to write a billion-dollar-plus check.  

Brian devised, and implemented, the Think Deeply Write Clearly system for critical thinking in writing.  Being a university professor Brian knew the weak spots in education and how to address them in a corporation.  We didn’t have a writing or marketing gap, we had a thinking gap that exposed itself in all forms of writing.  Even people who went to Ivy League universities needed help detailing credible thoughts clearly. 

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Editing time (and confidence of each writer) improved significantly, and the workshops were established for all new hires, and for every department and office.  

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For similar reasons, today, we maintain a renewal rate with our clients of well over 90%.

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In October 2019 Brian took Think Deeply, Write Clearly to the world.

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Our clients include:

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The United States Federal Reserve

Aon

Several 50-200 person Planning and Engineering Firms

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And 100+ small businesses and solopreneurs.

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Including:

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Marketers, Agencies, and copywriters who want to improve where it matters most-- thinking through the credibility of the message.

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What Do We Know That Nobody Else In The Thought Leadership/LinkedIn Space Understands As Well As We Do?

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Trust matters more than tools

And, trust is earned in detailing a credible approach.

We understand that information only moves one way—in a report, in a thought leadership piece (blog, article, or LinkedIn post) and that deeply understanding the way information moves, is the most useful (and most advanced) skill humans have developed. 

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Our process ensures your most effective messaging, on everything you write, every time. 

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We were established as leaders in this space, almost as instantly as we began.

It works for us. It will work for you.

It works.

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If you would like to learn about our coaching practices for thought leadership, including everything we've done on Linkedin, please book a time with us through the button below.  We'd be happy to consult with you regarding any of your writing.  If we think we can help you, we will ask your permission to discuss some of our packages with you.

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  There is no obligation to buy.  

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Please join us on a call by clicking the button below:

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