Thought Leadership is the art of sharing useful insight inside your audience's attention span.  ​

​

The issue with most thought leadership is it isn't particularly thoughtful, and therefore doesn't help our brand positioning, conversions, or opportunities.

 

This is likely for a few reasons:

​

A. There is a difference between "content" and "useful insight." 

• Social media gurus, in particular, seem to blur that line,

• which creates a noisy background for thoughtful content to compete with.

​

​B. Our education system, therefore our business writing, instructed us to write toward the "form" (template, 5-paragraph essay, more recently-- "Linkedin post best practices")  not toward establishing the "credibility of a statement."  

​

​

• The reasons writers write, and readers read, are two different things.

​

​

We do not live in an academic, or business, culture that taught us how information is heard.

​

​

​

​

In short, we've found:

​

Thought leadership is best when it is:

1. Driven by insight 

​

2. Supported by credible assessment; and

​

3. Improves the conversation of a marketplace while adding brand value to you.

​

 

 

Almost nobody trained us on how to do that.

​

​

​

It's What We do.

​

​

We count among our clients:

​

The United States Federal Reserve,

​

Aon,

​

Several 50-500 person engineering companies, and

​

100+ small businesses and solopreneurs who are looking to improve the writing in their businesses including thought leadership including speakers, copywriters and  marketers.

​

​

​

​

​

When we grow, the world grows.  The world rewards us with opportunity.

We earn our credibility in language. 

​

​

​

What Our Clients Have To Say:

​

"In an hour, Brian understood problems deeply; within 3 months he had produced the most important strategic review of our value proposition we have ever had; he made recommendations that were entirely on target, and the effects of that work will be ongoing, exponential, and worth, almost certainly, millions of dollars in revenue."                                                                  Jennifer Venezia, Chief Administrative Officer, Aon Inpoint

​

​

Desmond Clark, 12-year NFL Player, International Speaker, The Chicago Bears’ second-best Tight End in their history.

 

“Brian Morgan promised me if I worked with him, we would write and speak deeply enough that my potential clients would see the quality of my thinking and the phone would ring.  At that point, the most views I’d ever seen on LinkedIn was about 10,000 for an individual post.  Without tricks, no pods, no tagging, the third thing we wrote together got over 5,000 reactions, 150,000 views, and 24 hours after posting it I had 3 new speaking opportunities.  Then it happened again.  And again.  Run, don’t walk, to work with Think Deeply, Write Clearly.  I work with Brian on absolutely everything I do now.”

​

​

Murray Beaulieu, Founder, Boosted Profits.

​

"I had 15,000 LinkedIn connections, a new (amazing) product I was passionate about serving people with, and I couldn’t get any traction.  Brian tore apart my messaging, and started in his process.  A few weeks later we found the language we needed, entirely credible language, served in a way people understand. Working with Brian took me from, essentially, 0 clients to a full calendar of appointments, all based on my approach to thought leadership .  Run, don’t walk.  Work with Think Deeply Write Clearly.  You will thank me later."

​

​

David Ford, Founder, The Ford Firm

“It is not an exaggeration to say this, and I’m not the first, nor last, who will say it:  if not the best—one of the most consequential decisions I’ve ever made in business is working with Brian Morgan.  He improved my thinking, my writing, my marketing.  Everything about my business—everything about me—improved.”

​

​

Jennifer D., Founder, Consulting.

“Almost immediately after working with Brian all my concerns about posting went away (what if someone doesn't like what I say?)  he taught me how to approach writing in such a thoughtful way that it both relieved my nerves, and established me in the market.  Within weeks, I had inbound clients."

​

​

Douglas Noll, Mediator, Attorney.

​

“I've written four books, resolved several $500M+ mediations, and generally speaking, thought I knew what I was doing.  Then I met Brian.  Within a few minutes I knew—this is the real thing.  This would have me rethink every bad piece of advice copywriters/marketing gurus have given me. We approached everything through thought leadership.  This is the best approach to moving information I've ever seen, by anyone-- and I'm a lawyer!  I’ve never felt more confident in the future of my business.”

​

​

Coach Bobby Bluford, “Coach Bobby.”

​

“I had no speaking clients.  Now I’m getting 5-figure offers.  I’ve said this to probably a dozen people but am happy to say it again.  He’s a genius.  It’s an overused word in our society, it's lost a lot of its meaning.  I mean it in its original sense. Brian is a legitimate Steve Jobs-level genius, and is also one of the kindest men you’ll ever meet.  Don’t even hesitate.  Just do it.”

​

​

​

Why We Do What We Do:

​

First of all, we love it. 

We are deeply passionate about it and excited to meet you.

​

And:

​

In addition to teaching at two NYC area universities, Brian Morgan was the managing editor of NYC’s premier planning and environmental firm for 16+ years.  That firm worked on the World Trade Center, Moynihan Station, the Mario Cuomo Bridge, among dozens of others.  When documents left that firm, they had to be credible enough in their conclusions that someone was willing to write a billion-dollar-plus check.  

Brian developed and implemented the Think Deeply Write Clearly system for critical thinking in writing.  Being a university professor Brian knew the weak spots in education and how to address them in a corporation.  He knew the firm did not have a writing or marketing gap, but a thinking and understanding gap that exposed itself in its writing.

​

​

In October 2019 Brian took Think Deeply, Write Clearly to the world.

 

 

 

 

Immediately, through our own thought leadership, we were able to come to agreements with significant clients, without any referrals, ad spend, or even, very many social media followers.

​

They came to us based on a LinkedIn outreach strategy (we will teach you if you like) and the credibility of our thought leadership.

​

​

We maintain a renewal rate with both our corporate and entrepreneurial clients of well over 90%.

​

​

​

​

​

​

​

​

What Do We Know That Nobody Else In The Thought Leadership Space Understands As Well As We Do?

​

​

​

1. Trust matters more than tools

​

(getting into Forbes, or posting on LinkedIn doesn't do any good if we don't deliver our deepest insights once we have someone's attention) 

​

2. Information only moves one way; in an article, a social media post, or a report

​

Language exposes our assessments and assumptions long before it details our conclusions.

​

​

3. There are compound returns in approaching thought leadership thoughtfully:

​

a. Confidence is gained in a repeatable process;

​

b. Insights deepen insights;

​

c. Revenue sticks to people we trust; and we trust people through their language.

​

​

​

​

​

You can produce thought leadership with more confidence, in less time, with better results.

​

Your best work, every time.

​

​

Your thoughts are credible.

​

It's just a matter of the confidence,

and a strategy to ensure confidence,

to share your voice.

​

​

Most of our clients struggle with three things, and our system solves them all:

​

1. They are worried their insights are not deep enough for public consumption;

​

Often, this is true-- but our system ensures we deepen the insights, and, we deepen your ability to stabilize that insight, providing clarity for others-- and confidence for yourself.

​

2. They are worried their insights will "give away the farm" and they won't have anything more to write about.

​

In contrast, this process doesn't only help you provide clarity on your current insights, but deepens your ability to expand on them and find others.

​

3. They are worried that, even though they are experts in their fields, they lack the language skill to translate that information to others inside their attention span.

​

Often, this is true, but all it takes is a thinking/writing strategy and a deep understanding of how information moves.

​

We are experts at explaining both.

​

​

Information only moves one way.

Once you trust that, the marketplace is a playground:

​

And thought leadership is fun.  

And rewarding.

For you, and for your audience.

​

t'

​

​

If you would like to learn our thought leadership strategy, or discuss any of your thought leadership insights and questions, we would be honored to meet you.

​

Please book a 30-minute time through the button below:

​

(if you'd prefer a faster introduction, there is a 15-minute version here)

​

 

 

There is no obligation to buy.  And, we promise, on that call, you will learn insights about language (and strategy) that most people have never learned previously. 

​

​

​

After understanding your situation, if we think we can help you, we will make recommendations for how we (or others) might be able to do that.  

​

We look forward to knowing you better. 

​

Please join us:

​

​